Born 1974, lives and works in Tel Aviv
His BFA in Art and photography was received from Bezalel Academy of Art and Design
His latest work is divided between staged domestic scenes and outdoors urban images from different cities around the world. The two approaches share a common aspect: they both deal with the relationships between people and the day-to-day objects around them, focusing on their peculiarities and at times accentuating their uncanny aspects.
His work was shown in various solo and group exhibitions in galleries and museums around the world. His Home Sweet Home series was shown in several Museums and galleries in the US, including the Museum of Fine Arts Houston, NewSpace Center for Photography in Portland, Rayko Photo Center in San Francisco and the Center for Fine Art Photography in Fort Collins.Rubi’s work received several prizes, including prizes from Moscow International Photo Award, Center Santa Fe, Japan Media Art Festival and the 2015 Critical Mass top 50. His work is held in many public institutions such as the Museum of Fine Arts in Houston, the Center for Fine Art Photography in Fort Collins and Leumi bank, and also in private collections in Israel and abroad.